Toyota Steps Up Its Fuel Efficiency
Toyota is proving that efficiency isn’t just for vehicles. It’s for billboards, too. Toyota has created an eco-friendly advertising campaign for its highly efficient Toyota Mirai. The company knows that people who are interested in the Mirai care a great deal about air quality. After all, the Mirai only emits water vapor. Keeping with the environmental theme, this new billboard campaign will help people in California breathe easier. This is one of the most forward-thinking campaigns to hit billboards. Check out the exciting details so that you can get a better understanding of the future of environmental advertising.
About the Campaign
For this trailblazing campaign, Toyota teamed up with Clear Channel Outdoor Americas. The two companies put their collective heads together and then came up with a billboard that consists of a pollution-scrubbing surface. Each billboard in the campaign will actually clean the air, reversing nitrogen dioxide emissions produced by nearby vehicles. It does this with a titanium dioxide-coated vinyl surface that purifies the surrounding air. The billboard converts nitrogen dioxide to nitrate and removes it from the air.
This campaign will run from April 3 until May 28. Toyota will set up 37 billboards in San Francisco and around California. These billboards will be 24,960 square feet combined and will reverse the nitrogen dioxide emissions of 440 vehicles per month. This will do a great deal to clean up California.
This is the first time this type of billboard has been used for a marketing campaign in the United States. At the beginning of the campaign, Toyota talked about how it constantly looks for environmental technologies. So, who knows what it will do next? The future is always exciting when it comes to the environment and Toyota.
Toyota doesn’t just help the environment with billboards. It also helps with environmentally friendly vehicles. Visit Toyota of Mt. Pleasant in Mt. Pleasant, Texas, and see some hybrids in person. Pick one up so you can also do your part to help the environment. When people drive hybrids, they take an important role in cleaning up the air for everyone.